as someone who reported on CGS, biggest mistake people make is to assume "esports" is one sport - think motorsports
However, we're not the target market for growth to rival traditional sports leagues. That's the casual watcher who doesn't know.
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I reject the idea of "casual watcher" all watchers of any sport come from those with a keen interest in the sport or a player
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no one just turns on random X-Game 360 half pipe and cares; you need to play that sport or care about someone who does
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