@ChatterBachs I've been in a position where I took my relationships as a brand offline and maintained the brand's integrity #pivotcon
Online- yes. Offline- no. @deidredoom: People don't develop relationships w/ brand, they develop w/ people managing brand #pivotcon
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@deidredoom You know, I was thinking originally about products that sit on a shelf. I get it now- particularly in service-related areas. -
@ChatterBachs worked with a luxury brand that supplied products & attended meetups, events, etc. on behalf of the brand. People loved it!
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