Question from the floor for @Chrisinsilico:
How measurable is the impact of targeting ads in political campaigns? #CHcyber
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Answer from
@chrisinsilico: Obviously there are multiple factors but the brilliance of machine learning is that you can still weed out impact. Elections are zero sum gain, if you gain that one vote it's a win for your campaign and a loss for your opposition.Show this thread
You can measure it through controlled trials online and then randomised field experiments to see what the effect is - @chrisinsilico
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One can
#program all day & all night but if one doesn’t understand how#mathematical#functions work & what makes humans react then it becomes: how long is a piece of string.#Negativity (slinging mud at opponents) has more of an impact. Examples are aplenty on#social#mediaThanks. Twitter will use this to make your timeline better. UndoUndo
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