You're only about five years too late !
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... about 5 years ago then?! ( I was going to say "so about 5 years... " but got all self-conscious...)
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Haha, well that was an educated guess, it's certainly been going on for a few years and was annoying at the time and still is.
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Ha! Agreed Charlotte!! So, it's like when we started calling TV programmes 'shows' - from Corrie to King Lear - and series 'seasons'. Evolution of speech

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I think a lot of it comes from the US shows being shown in the UK. “So”, “like”, etc., picked up by everyone now. I’ve given up trying to teach friends the difference between “sitting” and “sat” and “standing” and “stood”. Not sure language development is progress or not though.
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so, I think it's because it provides adequate filler time for the deathly important point you're about to make......
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So not cool.
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So, when I used to teach I insisted that students avoided beginning sentences (verbal or oral) with so. I said it was so worthy of detention. “So what?” said one.
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So..why do the Tories hate disabled people so much?
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So, I open sentences with “So...” a lot when I’m writing academic papers. Now questioning why
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Don’t you mean - So why have we started doing it
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I blame Peter Gabriel.
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So what?
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And in the case of starting sentences with So, Extremely Anoying.
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Hadn’t been annoyed by this, until now..... Don’t even start me on ‘train station’ though.
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Like clearing the throat. See also "well, . . " It's a tick one can train oneself out of. Better to just leave a small pause before speaking.
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I really, really find the use of 'so' to start a sentence so annoying. Grrrr
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And “basically” is another one, ughhhh
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And annoying
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