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CharlesPulliam's profile
Charles PM
Charles PM
Charles PM
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@CharlesPulliam

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Charles PMVerified account

@CharlesPulliam

Now: Film & TV writer @Verge. Previously: @io9/@gizmodo. Jokester. Comics wonk. Quite gay. He/Him. charles@theverge.com

The Heights
bit.ly/3LVrHFL
Joined January 2009

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    1. Charles PM‏Verified account @CharlesPulliam 8 Jun 2021

      Charles PM Retweeted io9

      Netflix’s Sweet Tooth advertorials highlighted Gannett/USA Today’s willingness to put its financial needs before the integrity of the newspaperhttps://twitter.com/io9/status/1402318394943176708 …

      Charles PM added,

      io9Verified account @io9
      Netflix's Sweet Tooth Advertorial in USA Today Was Beyond Irresponsible http://dlvr.it/S1KRk7  pic.twitter.com/ewW7MFXy3S
      6 replies . 29 retweets 77 likes
      Show this thread
      Charles PM‏Verified account @CharlesPulliam 8 Jun 2021

      In 2020, The Tennessean, which is owned by Gannett, ran a full-page ad claiming a bomb had been planted in Nashville by “Islam.” Lots of handwringing about the ad after it was published, but no explanation as to how it happened in the first place https://www.nytimes.com/2020/06/21/business/media/the-tennessean-islam-ad.html …pic.twitter.com/m3QJrGMngg

      10:59 am - 8 Jun 2021
      • 4 Retweets
      • 14 Likes
      • D G buy THE IRREGULARS! A SUNDERED MARCHES NOVEL Straw Hat Özgür Kurtoğlu Sighs in Spanish Section 2 : 14th Amendment of US Constitution Jacob Davison Jack the casual fan A.P.
      1 reply . 4 retweets 14 likes
        1. New conversation
        2. Charles PM‏Verified account @CharlesPulliam 8 Jun 2021

          The situations are very different, but in the same way The Tennessean ad violated the paper’s policy against publishing hate speech, the Sweet Tooth advertorials violate USA Today's policy barring ads that "resemble news or front page format of USA TODAY” https://gizmodo.com/netflixs-sweet-tooth-advertorial-in-usa-today-was-beyon-1847049426 …pic.twitter.com/reyAgiANbL

          When io9 reached out to Netflix to ask them about the matter, a representative told us, “We won’t have anyone available to speak to this tactic.” In an e-mailed statement, USA Today’s rep said “the campaign was clearly labeled an advertisement and adhered to our advertising guidelines and protocols.” Those guidelines include “Ads cannot resemble news or front page format of USA Today.” To inquire further about the decision-making process that went into the Sweet Tooth ads, io9 also directly contacted, but did not hear back from, Kevin Gentzel, Gannett/USA Today’s head of marketing. Interestingly, Gentzel spoke out in 2020 when the Tennessean, another paper owned by Gannett, came under fire for running a full-page ad claiming that a nuclear bomb had been placed in Nashville by “Islam.”
          A screenshot of USA Today’s advertising policy highlight that ads are not meant to resemble news or the front page format of USA Today
          1 reply . 1 retweet 14 likes
          Show this thread
        3. Charles PM‏Verified account @CharlesPulliam 11 Jun 2021

          Sure, why not?pic.twitter.com/6xZhH86lZ1

          1 reply . 0 retweets 6 likes
          Show this thread
        4. End of conversation

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