Mike CernovichVerified account

Some that stand out are: - Appeal to authority (On approval); - Reciprocity (we'll give a shirt for 1 week); - Commitment (providing you will recommend) - Scarcity (offer open to 1 man in each town, so hurry); - Social proof (bachelor)

Targeting: "Bachelor Undershirt" Scarcity: "On Approval" Choice: "Fast Black & Balbriggan" Comparison: "Try our new way" Also, the two photos used use the same techniques as before/after shots in diet or exercise ads.

I'd probably buy one if the ad was in red

Up-front contracting.

yes, a thneeds a fine something that all people need.

The promise of “no safety pins” has me sold!

Scarcity

It was targeting the alt right apparently.

Don’t be a grimy unkempt virgin, be a fit charismatic charmer. Don’t bother with all these things that have feminine stigma attached to them. Ladies: less work. Remember that when it’s Father’s Day, Christmas, etc.

Visual persuasion ~ The ‘no’ is a hypnotic rhythm and you still get the image of safety pins, needles and threads Then they have you mentally put them on a garmet, then you take them off. Biggest selling point communicated w subconscious.

Use of the pilcrow?

The young wear the brand that’s not being advertised. It’s saying the youthful uninformed wear brand A but you should buy our brand because that’s what men (not boys) wear. Advertising is the crux of everything evil.

They're all outlined in the ad, with the exception of one. As a female I would order one of these for my better half to try - Why? In those days, it would've represented less work for me.

Background color

Niche focus: exclusively for bachelors and not married men

Benefits at top are tied to the needs of unmarrried men who don’t have a wife to sew buttons.