Why is Citibank paying to promote Buzzfeed?pic.twitter.com/nHOBjEsRe8
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they're a sponsor of
@AM2DM. like tv, many shows on Twitter are paid for by ads
Ofc podcasts have advertisers. I haven’t seen corporations paid to promote show clips in this manner.
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Twitter is acting as a publisher by hosting Buzzfeed content in a privileged position on the platform and doing an ad rev share.https://www.google.com/amp/s/variety.com/2019/digital/news/twitter-buzzfeed-am-to-dm-morning-renewed-2019-1203099344/amp/ …
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