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Had a lovely chat last night with a prominent woman who isn't "in the game," and she's a huge believer in the upcoming skincare line we are working on, which was fun to hear from her. This will be my biggest company by far, and people will be blown away.
I hear from a lot of people that skincare is a saturated market. How many men do you know (and if you're a man, feel free to answer) who use hyaluronic acid serum? There is no one other than me with skincare line for men that shows the BENEFITS to men.
Skincare for women is saturated market. Straight men do not take care of their skin, and all the ad agencies advertise to them as if they have same preferences as women. (There are almost no good advertisements for men.)
Oh and I'm not asking for or seeking outside investing for the skincare line. I've never taken outside money, prefer to invest my own + invest with trusted partners.
Skincare for men is a huge market and all the advertisements suck. Male-focused advertising, which I do better than anyone else alive, for products that improve life. Really excited about what's coming next.
To get an idea of where we are going in 2019, here you go!https://www.cernovich.com/your-guide-to-winning-in-your-20s-30s-and-beyond/ …
Seeking investments?
@BeautyTimeRN ?
"Skin care" starts on the inside with what you put into your body.
Awesome. A significant challenge is to create a demand in the male market. Aging for men is seen as distinguishing while women are eager to slow or cover signs from aging with moisturizers (that include hyaluronic acid or other active ingredients).
You own companies? Congrats, friend!
Shit I'll be honest Mike, I've not been educated or marketed to in regards to beauty products. Part of that is me not going out of town my way to learn - part of that is marketers being dumb in an era of demo targeted ads. I trust you and your sollution. Will buy!
I don't use any products for my skin, or any other superficial products, apart from shampoo for the hair, after shave for the shaven face, cologne for the scent and shower gel for....showering. after that I use NOTHING. I don't think anything else adds any value.
Grifters gonna grift.
Seems like a saturated market, but I'm pulling for you, Cerno. 
Good for you Mike. I hope you are successful with it.
DM me for marketing creative and package design if you need help.
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