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I build my own blogs / websites. That's why I always knew what Big Tech's next moves were. 3 years ago I ranked #1 on google for "green juice recipe." Knew SEO like few others, and then thought, "What happens when Google manipulates results in political elections?"https://twitter.com/Cernovich/status/1109132823640735744 …
SEO used to be about backlinks - websites linking to you. Then it became about content. Long articles with original content and images ranked highly. But then established media companies couldn't rank for key words like "green juice." With push of button, it all changed.
Deep content - long articles on a niche site. Thin content - a short video on "protein smoothie." Media companies like Business Insider cried as they couldn't compete, they wanted to capitalize on every trend even though they had no expertise. Google rigged the algo for them.
Once upon a time Google claimed the algorithms were unbiased and as such the company were immune to antitrust issues. That all changed when they started hitting the buttons and tweaking the knobs manually.
It's still based on links no matter what Google says. More emphasis has been placed on domain authority which is what large corprate sites have and small local site lack.
Who would win? 1 big tech boi conglomeration with trillions of $ Or 1 big man with Hawaiian shirt talking about green juice?
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