He's operating like an idiot right now. I'm a professional marketer and it's hard to watch him destroy his own platform for seemingly egotistical reasons. If he has a strategy, it's lost on his audience.
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If Hoaxed isn't as successful as expected, you needn't look far for a reason why. I know many, including me, looked forward to the release, only to lose interest due to his recent antics. As relevant as it might be. I'm disinclined to spend the hour+ in his sphere.
