PGA Tour is an example. When Tiger was hurt/irrelevant we were bombarded with metrics from 2014-2017 about how young kids were taking the torch and golf was in good shape. Then last year Tiger showed back up and reminded everyone what asses in the seats really were
A truly incredible thread on metrics.
That is why for years I’ve said only one metric matters
- Asses in seats.
If you have an event or do a book launch, how many people show up or buy?
Everything else is fake.https://twitter.com/Chronotope/status/1078003966863200256 …
-
-
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Pay Per Click advertising is not to be trusted either. You can make it profitable, but you're for sure paying for fake clicks in the mix too.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Amazingly accurate. Human to human interaction is best.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.