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Spotify is unique in that it’s a very low margin “tech” business. It’s probably much more justified in cost growth than FB/Goog/etc bc it needs to buy its way into adjacent markets like podcasts, where it can actually make good money. The strategy seems sound.
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The strategy to grow beyond the low margin music licensing business is sound since record labels renegotiate contracts to continually eat their profits. The devil is in the details with regards to ROI of their podcasting investments.
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