but on balance, would have left it alone.
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I have to agree with you. Feels like a style driven solution rather than a brand focused one.
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What hope have we got when polic officers don’t know what to do when they catch criminals ready-handed? This story in the Masvingo Mirror makes a sad reading. When it to law enforcement there should be no sacred cows.
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Sorry wrong thread!!!
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also, the lines, just sort of harsh and corporate looking. if they'd wanted an update I would have gone for a typographical tweak rather than this
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totally agree, that green was a real strong point of their brand, as is the green that Waitrose use. It's a shame so many brands go for the back and white look.
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Maybe they need a great PR/design company to advise them
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Yep - I used to like their identity. Now it looks too much like BHS's logo and lacks the friendliness of the old design.
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Agree, just don’t like it. The colour, and all caps just make it feel very stiff. Not a fan of it at all
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