Campaign Middle EastOvjeren akaunt

@CampaignME

The leading source of global ad industry news and analysis for the Middle East.

Dubai, United Arab Emirates
Vrijeme pridruživanja: veljača 2009.

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  1. Prikvačeni tweet

    Campaign ME is calling for listings for The Creative & Media Agency Guide 2020. This guide would act as an essential reference for brands across the region, helping with pitches, competition reviews & campaign planning. To get yourself listed, click below!

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  2. The media customer journey has become complex&fragmented.The behaviour of millennials is evolving fluidly as the digital world changes.Its no longer possible to think of a media strategy built on separate channels only:, President MENA

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  3. “Our vision is to be a global entertainment company from emerging markets.We are extremely proud of this achievement&will continue investing in our people&our culture to allow people do extraordinary work daily” ,CEO,Intl Business

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  4. Up now, how do we deal with ⁦⁩ and co switching off 3rd party ? It’s the big question haunting the industry

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  5. It’s a full house, standing room only, at out breakfast briefing. Up next: what will we do without cookies?

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  6. proslijedio/la je Tweet

    The S Club reunion was not all it was cracked up to be...

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  7. Second panel is under way looking at where humans meet as tech. How can we integrate the two?

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  8. Out first breakfast briefing is off to a great start. Standing room only as ’s Christos Solomon takes the stage

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  10. With massive pressure on outcomes, the market is heading towards segmenting audience to granular levels and seeding messages that are relevant to their interests, moments and behaviours, says , CEO, Wavemaker MENA. .

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  11. "After seeing the high quality of work influencers were creating for brands as part of collaborations, many brands are now regarding influencers as an extensive&readily available content creation resource", Karl Mapstone, co-founder & ME Head .

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  12. If you are a marketer & not working inside of one of today’s tech giants, what can you do? Two actions anyone can do: educate yourself & try things out, writes , CMO MEA & a board member of Middle East.

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  13. In a situation of ever-challenging marketing budgets, the only way to invest enough in great content is to divert money from paid to organic methods, writes Shyam Sunder, a strategic marketing consultant.

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  14. "2019 was an exceptional year for innovation, advancement&evolutions on global, human &tech fronts. These trends will continue in 2020&beyond. The emphasis on the human experience is not just a prediction but a necessity", Ahmad Itani, CEO

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  15. "Saudi has witnessed large-scale change in terms of the tremendous growth in digital media at the expense of other traditional media&also interms of govt sector’s investment into the market. Here's key market trends for2020", Sami AlRasheed,CEO KSA,SmaatCo.

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  16. While digital transformation is wreaking havoc in media, podcasts are emerging as a resilient medium. There is a first-mover advantage to be gained from embracing this emerging format, writes ’s client relationship director .

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  17. Clearly you see more clients moving away from pure awareness and reach-driven campaigns to more outcome-focused digital marketing efforts with clear KPIs that directly affect sales, says Ramzi Haddad, Managing director, MENA

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  18. Participate in this year’s UAE Young Lions Digital Competition & stand the chance to represent the UAE at the International Young Lions Digital Competition (22nd – 26th June 2020) in Cannes, France. For more details, click below!

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  19. We’ve seen CX become top priority for marketers who started shifting their budgets&investing in omnichannel CX initiatives to know their customers better&use this to deliver personalised experiences across the entire customer journey:

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  20. The arrival of 5G will see more devices than ever connected to the internet. But it is the volume of data and speed of transfer that will make the big difference, says ’s chief product officer Khaled Abou Nader.

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