Scottish produce is disappearing. The brand our food producers have worked hard to achieve, synonymous with quality, is being eroded. Whatever your political affiliation, unionist or nationalist, it's time to get involved and fight to #keepScotlandtheBrandhttp://www.keepscotlandthebrand.scot
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I wonder if I will be tempted to buy Scottish branded produce in England (where I live) or in Wales (where I shop for my mother)? It is becoming increasingly unlikely.
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Regional protections and identity are important for Wales, N Irelend and English regions too. They display provenance, build brands and value. A big mistake for it all to be subsumed under a Britain is Great brand.
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I think the point is not about marketing or encouraging local produce but rather the politicisation of nationalist branding in our increasingly divided land.
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Then you need to go read up on Scottish Food and Drink as there's a much bigger picture here. It's a great success story built on quality & provenance, marketed under specific, protected brands like Scotch Beef. This isn't just about what we see in our shops.
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Did you read the responses to your original tweet? There is an irrational aspect to these replies including conspiracy theories suggesting that the "Tories" and Tescos want to suppress Scottishness. Why, for heaven's sake?
End of conversation
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