...and again..this whole rebranding thing had to come from someone. Who and when?. #ifithasajsckputitback
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I listened to a presentation a while back about the decline in Rural funding in England from an economist. He was very clear: DEFRA was now *subsumed* into the treasury.DEFRA May have published the material, the impetus is from the treasury and therefore the heart of Westminster
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Interesting. It's recognised that DEFRA is massively under resourced, and that's before any powers come back from the EU. Their voice is not one that is listened to around the cabinet table. I believe you are right in terms of where the power lies.
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I’ve seen many things branded made in the EU. Where was the outrage then
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What are the producers themselves doing to help? I live in a growing area - all tory farmers with big 'Tory' signs in fields at election time. I'm not hearing THEY are doing ANYTHING to keep their brand. Don't hear from distillers or bakers. Seems I'm doing it all for them.


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The NFUS are aligned on this, and vocal that we need policies that ensure consumers are empowered to "support Scottish and buy local". Also important to note that buyers often dictate labelling, hence why the campaign doesn't advocate boycotts, but positive buying & lobbying
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Can you tell me if growers, farmers, have any input on labling at all?
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It's often driven by the retailers, especially the bigger they get.
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Indeed, but just wondering if a particular grower would have any sway, or not. I've seen two different ones from two different growers, one Angus, one Fife, in same supermarket on the same day, one union flag, one saltire. That's why I wondered, driven by packer?
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It just confuses the brand, go local, when you can, where ever the local happens to be. Of course as a Thurso lad I know Halkirk strawberries can't be beaten, but Aldi's specially selected Scottish ones get close enough
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Is this an anti-Scottish backlash in the wake of the brexit stoking of little Englanderness (which seems to equate with being 'British' these days)?
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I wouldn't put it that way, no. Hard to answer concisely on twitter but in my view Brexit has accelerated a focus by UKG on British brand - see Britain is Great campaign - at the expense of others (despite being partly driven by observing the success of Scottish Food and drink).
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Fair enough, but I'm sure you'll understand my suspicions given some of those involved in UK and their views.
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Don't get me wrong, you are right to question motives...
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Pathetic this is Tesco in Woolwich, London, England! Have a day off ffs!pic.twitter.com/l7388zFrXl
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Oh well that's ok then we must be wrong.. Seriously this is an issue, which is why bodies as the NFUS and FDF Scotland are concerned about it. Also particularly important as current protections (PGIs and PFNs) are through EU and these are already being targetted for trade deals.
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I wonder if I will be tempted to buy Scottish branded produce in England (where I live) or in Wales (where I shop for my mother)? It is becoming increasingly unlikely.
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Regional protections and identity are important for Wales, N Irelend and English regions too. They display provenance, build brands and value. A big mistake for it all to be subsumed under a Britain is Great brand.
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I think the point is not about marketing or encouraging local produce but rather the politicisation of nationalist branding in our increasingly divided land.
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Then you need to go read up on Scottish Food and Drink as there's a much bigger picture here. It's a great success story built on quality & provenance, marketed under specific, protected brands like Scotch Beef. This isn't just about what we see in our shops.
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Did you read the responses to your original tweet? There is an irrational aspect to these replies including conspiracy theories suggesting that the "Tories" and Tescos want to suppress Scottishness. Why, for heaven's sake?
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