**Create a monopoly of one**
The easiest way to become #1 in a product category is to create your own category.
Continually niche down your offering until you become a monopoly.
Any successful business is built off a foundation of preexisting demand.
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**Turn your competitors into collaborators**
Anytime you hear “competitor,” think “collaborator.”
Amplify the efforts of others in your industry whenever they put something worthy into the world.Prikaži ovu nit -
**You are the product**
Your life is a reflection of your abilities and the embodiment of your principles.
Having walked the walk gives you the right to talk the talk.
Say it out loud: “I am the product!” Learn how to sell yourself or go get a job.Prikaži ovu nit -
**Constantly hone your craft**
For any skill, you can accelerate your rate of improvement by tightening your feedback loops. Treat every interaction your company has with a client as feedback, another opportunity to improve your processes.Prikaži ovu nit -
**Optimize for conversations**
Success comes from becoming known as someone who is consistently helpful, which means being demonstrably helpful in public.
Whenever you get stuck, shift your focus outward to who you can help.Prikaži ovu nit -
**Host the party**
Trouble finding clients? Answer this: “Where do my clients hang out?"
I’ve learned that I am at my best as a party host if I am genuinely interested in others rather than trying to be interesting myself.Prikaži ovu nit -
**Be referable**
There are two dimensions to being referable: visibility and signal.
Visibility = Being top of mind.
Signal = Unfakeable proof that you can do what you say you can do.Prikaži ovu nit -
**Ask for referrals!**
If you want referrals, you cannot be afraid to ask for them. Your clients are not mind readers.
“I’m very glad that we were able to achieve [result] together. Do you know any friends who are interested in achieving similar results?”Prikaži ovu nit -
**Sales**
Remember: clients don’t pay to work with you. Clients pay for the results unlocked by working with you.Prikaži ovu nit -
**Consultations are not sales calls**
Consultations are the offer that clients cannot refuse.
What is a consultation like? They're fact-finding missions where you focus completely on client's challenges.
*“I would love to hear more about that. What have you tried so far?”*Prikaži ovu nit -
**Know your why**
Whatever your business, remember that it is subservient to you and your goals.
Your Why is the fuel you’ll need to sustain you through the troughs of sorrow. The months of unreturned calls and no revenue.Prikaži ovu nit -
Read the full article here:https://www.theforcingfunction.com/blog/service-business …
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Whoa... this is the most insight dense article I've read on building a service-based business:
