Calibrate Legal

@Calibrate_Legal

Fueling sustainable growth for law firms through talent, leadership and data-driven operations.

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Vrijeme pridruživanja: travanj 2009.

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  1. You can convert proprietary research into valuable insights and thought leadership that extends and support your firm’s brand! In this podcast, consultant Chuck Bean shows the way for legal marketers.

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  2. proslijedio/la je Tweet
    4. velj

    3 ways data-related initiatives help marketers drive change from ’s Jennifer Johnson and ⤵️

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  3. 4. velj

    We love this webinar from our friends at – it identifies six essential roles within the law firm sales process. Our takeaway: growth is not all about individual rainmakers -- it’s a team sport

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  4. 3. velj

    While data can now serve as marketers' biggest weapon, it can also be difficult to leverage, and many of us struggle to make the most of all that information.

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  5. 31. sij

    In case your leadership needs convincing – check out this article on why a formal sales process works to drive growth

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  6. 30. sij

    “To be credible with ABM, a CMO must think about where the business is coming from. What’s the firm strategy? How are they trying to grow their business?”

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  7. 30. sij

    From the blog... “It is when you combine rich data and thoughtful people that accurate and fully developed information emerges.”

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  8. 29. sij

    Solid advice from Dan McGraw at ... "Your stack is your unique combination of marketing technology. The value of the combined tools is much greater than the sum of its parts."

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  9. 28. sij

    “Influencing wholesale change at a law firm is a mammoth task. We typically encourage people starting ABM to find a ‘coalition of the willing’, pilot something and then tell the success stories”.

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  10. 28. sij

    A great post from our friend Claire Darling at -- here's what law firms should expect from the new breed of CMOs!

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  11. 27. sij

    Calibrate CEO Jennifer Johnson sits down with Intapp's Claire Darling and Kristin Melville to review the state of the art in Account-Based Marketing (ABM) for law firms.

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  12. 24. sij

    Here’s a useful primer on CRM analytics -- a must-have for businesses of all shapes and sizes, including law firms.

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    23. sij

    YOU may have the credentials but what causes an executive recruiter to pause on your resume...this an more on the podcast this week in my interview w/ 's Jennifer Johnson

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  14. 23. sij

    In "Building Consensus: Engaging Partners Around Change," panelists (partners) recommend giving information in advance, knowing how much it will cost, articulating the why, and providing tiered options/giving them a choice. They stress that it's process over substance.

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    23. sij

    Greatest Marketing/BD challenge: lack of attorney engagement, followed by lack of resources.

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  16. 23. sij

    Very few firms have professionals who are 100% dedicated to sales or client-facing account management - 8% according to survey. We predict an upward trend in these roles.

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  17. 23. sij

    An optimistic bunch here at as 57% of responders to the audience poll predict a stronger 2020 for their firms.

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  18. 23. sij

    Live tweets coming your way today from at Marketing Partner Forum in Miami!

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  19. 23. sij

    10 must-have content marketing skills for law firms -- from .

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  20. 22. sij

    When a law firm decides to expand its marketing, business development, and communications teams, its leaders often face a seemingly insoluble challenge in the tight hiring market, says Calibrate Legal CEO Jennifer Johnson.

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