CHEQ

@CHEQ_Inc

Disrupting ad verification through military-grade cybersecurity.

New York | Tokyo | Tel-Aviv
Vrijeme pridruživanja: srpanj 2018.

Tweetovi

Blokirali ste korisnika/cu @CHEQ_Inc

Jeste li sigurni da želite vidjeti te tweetove? Time nećete deblokirati korisnika/cu @CHEQ_Inc

  1. Prikvačeni tweet
    23. pro 2019.

    Looking back at 2019, CHEQ founder and CEO Guy Tytunovich, reveals the fraud and brand safety challenges hurting business (and what 2020 holds).

    Poništi
  2. proslijedio/la je Tweet
    3. velj

    Wow. Google announcing YouTube's annual ad revenue for the first time. YouTube ads generated $15 billion!

    Prikaži ovu nit
    Poništi
  3. proslijedio/la je Tweet
    3. velj

    Top media owners are being penalised with blunt brand-safety tools to the tune of $3.2bn a year across the US, UK, Japan and Australia according to fresh research from real-time brand safety business Cheq.

    Poništi
  4. proslijedio/la je Tweet
    30. sij

    “Keyword blacklists, created in the name of brand safety, have been found to reflect dangerous biases against LGBTQ people, according to a new study from CHEQ.”

    Poništi
  5. proslijedio/la je Tweet
    31. sij

    "5G causes cancer", and other digital advertising honey pots. Can we get beyond this as an industry? Thanks to for the help.

    Prikaži ovu nit
    Poništi
  6. 30. sij

    Trends in 2020? Well, we will see more ad fraud. "Global ad fraud was believed to have reached an incredible $23 billion in 2019, according to CHEQ via

    Poništi
  7. proslijedio/la je Tweet

    Heartbroken. The NBA family and the basketball world have lost a big giant, a father, husband and a legend of the game, Kobe Bryant and his daughter, Gianna died today. RIP my brother!

    Prikaži ovu nit
    Poništi
  8. 26. sij

    How the LGBTQ community, marketers and publishers are hit by blacklists | via

    Poništi
  9. 22. sij

    This time last year we announced NBA blocking legend as CHEQ's Chief Blocking Officer, and a key member of the CHEQ family. Two major commercials, lots of Dikembe-inspired business, and regular visits to our offices, it's been quite a ride. 🏀🗑️

    Poništi
  10. 22. sij

    In fact, if you had a news story about a “killing” spree in which a “same sex” couple “shot dead” a “bisexual” man and “injured” a “lesbian”, you would be truly stuffed…

    Poništi
  11. proslijedio/la je Tweet

    There’s a subtext to this study from and that is news suffers when platforms monetize disinformation... Incorrect Keyword Blocking Costs U.S. Publishers $2.8 Billion

    Poništi
  12. proslijedio/la je Tweet
    21. sij

    Incorrect Keyword Blocking Costs U.S. Publishers $2.8 Billion

    Poništi
  13. 21. sij

    All the pictured words are real blacklisted keywords used by first-generation ad verification solutions in the name of " " + costing sites more than $3.2 billion. Our study with reveals how

    Poništi
  14. proslijedio/la je Tweet
    20. sij
    Poništi
  15. proslijedio/la je Tweet
    20. sij

    1/2 Latka 100: These SaaS companies drove most $ growth in 2019. $20m+ ARR Category 186% yoy growth
 113% 100% $10m+ 125% 114% 104% Every retweet, ill post another company that made the rankings (max 150).

    Prikaži ovu nit
    Poništi
  16. proslijedio/la je Tweet
    20. sij

    Publishers present themselves as brand-safe alternative to platforms but advertisers don't see it that way - and rely on automated keyword blacklist tech to stop ads running in potentially problematic stories, with consequent over-blocking and loss of ad $

    Poništi
  17. proslijedio/la je Tweet
    20. sij
    Poništi
  18. proslijedio/la je Tweet
    20. sij

    UK publishers losing digital ad revenue due to content 'blacklists'

    Poništi
  19. proslijedio/la je Tweet
    15. sij

    Article I wrote for AdAge on why it’s time for marketing professionals to say goodbye to influencers and re-focus on what matters.

    Poništi
  20. 16. sij

    Highly thought-provoking piece from and on the state of influencer marketing. "Since fake followers and bots don’t buy products, it’s a bum deal for brands. A 2019 report from Cheq, found this fraud costs brands $1.3 billion."

    Poništi
  21. 13. sij

    Thanks to the Irish Independent for bringing to light the damaging effects of ad fraud on the economy, quoting our recent report.

    Poništi

Čini se da učitavanje traje već neko vrijeme.

Twitter je možda preopterećen ili ima kratkotrajnih poteškoća u radu. Pokušajte ponovno ili potražite dodatne informacije u odjeljku Status Twittera.

    Možda bi vam se svidjelo i ovo:

    ·