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Prikvačeni tweet
Looking back at 2019, CHEQ founder and CEO Guy Tytunovich, reveals the fraud and brand safety challenges hurting business (and what 2020 holds).https://www.cheq.ai/cheq-transparency-report-2019 …
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CHEQ proslijedio/la je Tweet
Wow. Google announcing YouTube's annual ad revenue for the first time. YouTube ads generated $15 billion!
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CHEQ proslijedio/la je Tweet
Top media owners are being penalised with blunt brand-safety tools to the tune of $3.2bn a year across the US, UK, Japan and Australia according to fresh research from real-time brand safety business Cheq. https://www.thedrum.com/news/2020/01/31/its-race-brand-safety-how-battle-ad-keyword-blocking …
#AdTechHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
CHEQ proslijedio/la je Tweet
“Keyword blacklists, created in the name of brand safety, have been found to reflect dangerous biases against LGBTQ people, according to a new study from CHEQ.” https://www.warc.com/NewsAndOpinion/Opinion/3377 …
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CHEQ proslijedio/la je Tweet
"5G causes cancer", and other digital advertising honey pots. Can we get beyond this as an industry? https://www.brandsafetyinstitute.com/blog/top-advertisers-still-funding-disinformation-and-conspiracy-theories … Thanks to
@CHEQ_Inc for the help.Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Trends in 2020? Well, we will see more ad fraud. "Global ad fraud was believed to have reached an incredible $23 billion in 2019, according to CHEQ via
@Adcash https://buff.ly/2GBwJrm pic.twitter.com/ej4raZzBOv
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CHEQ proslijedio/la je Tweet
Heartbroken. The NBA family and the basketball world have lost a big giant, a father, husband and a legend of the game, Kobe Bryant and his daughter, Gianna died today. RIP my brother!
@nba@nbacarespic.twitter.com/bWgQvdLG2Q
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How the LGBTQ community, marketers and publishers are hit by blacklists | via
@warceditors https://www.warc.com/NewsAndOpinion/Opinion/3377 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
This time last year we announced NBA blocking legend
@officialmutombo as CHEQ's Chief Blocking Officer, and a key member of the CHEQ family. Two major commercials, lots of Dikembe-inspired business, and regular visits to our offices, it's been quite a ride.
pic.twitter.com/qx28Paze5W
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In fact, if you had a news story about a “killing” spree in which a “same sex” couple “shot dead” a “bisexual” man and “injured” a “lesbian”, you would be truly stuffed…https://www.decisionmarketing.co.uk/news/dead-loss-online-content-blockers-shoot-down-uk-sites …
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CHEQ proslijedio/la je Tweet
There’s a subtext to this
#BrandSafety study from@CHEQ_Inc and that is news suffers when platforms monetize disinformation... Incorrect Keyword Blocking Costs U.S. Publishers $2.8 Billionhttps://www.mediapost.com/publications/article/345966/incorrect-keyword-blocking-costs-us-publishers.html …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
CHEQ proslijedio/la je Tweet
Incorrect Keyword Blocking Costs U.S. Publishers $2.8 Billion
@CHEQ_Inchttp://bit.ly/36f3KUmHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
All the pictured words are real blacklisted keywords used by first-generation ad verification solutions in the name of "
#brandsafety" + costing#onlinenews sites more than $3.2 billion. Our study with@UB_Business reveals how https://buff.ly/2v2DQGu pic.twitter.com/ASFnPruRzl
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CHEQ proslijedio/la je Tweet
UK publishers losing digital ad revenue due to content 'blacklists'
#media#ukmedia#digitalmedia#advertising#adtech#adblocking#adrevenuehttps://www.theguardian.com/media/2020/jan/20/uk-publishers-losing-digital-ad-revenue-due-to-content-blacklists?CMP=Share_iOSApp_Other …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
CHEQ proslijedio/la je Tweet
1/2 Latka 100: These SaaS companies drove most $ growth in 2019. $20m+ ARR Category
@CHEQ_Inc 186% yoy growth@Leadspace 113%@6senseInc 100% $10m+@AtriumAi 125%@Mediafly 114%@Supermetrics 104% Every retweet, ill post another company that made the rankings (max 150).Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
CHEQ proslijedio/la je Tweet
Publishers present themselves as brand-safe alternative to platforms but advertisers don't see it that way - and rely on automated keyword blacklist tech to stop ads running in potentially problematic stories, with consequent over-blocking and loss of ad $https://www.theguardian.com/media/2020/jan/20/uk-publishers-losing-digital-ad-revenue-due-to-content-blacklists?CMP=Share_AndroidApp_Tweet …
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CHEQ proslijedio/la je Tweet
UK publishers losing digital ad revenue due to content 'blacklists'https://www.theguardian.com/media/2020/jan/20/uk-publishers-losing-digital-ad-revenue-due-to-content-blacklists?utm_term=Autofeed&CMP=twt_gu&utm_medium=&utm_source=Twitter#Echobox=1579504537 …
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CHEQ proslijedio/la je Tweet
UK publishers losing digital ad revenue due to content 'blacklists' http://dlvr.it/RNMvYS pic.twitter.com/JxaMpLQEmT
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CHEQ proslijedio/la je Tweet
Article I wrote for AdAge on why it’s time for marketing professionals to say goodbye to influencers and re-focus on what matters.https://twitter.com/adage/status/1217540731272933379 …
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Highly thought-provoking piece from
@KevinDTwomey and@adage on the state of influencer marketing. "Since fake followers and bots don’t buy products, it’s a bum deal for brands. A 2019 report from Cheq, found this fraud costs brands $1.3 billion."https://buff.ly/384yuZIHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Thanks to the Irish Independent for bringing to light the damaging effects of ad fraud on the economy, quoting our recent report.https://buff.ly/2NlMyGg
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