C&EN Media Group

@CENMediaGroup

Custom advertising opportunities from our publication. Follow for industry stories, advertising updates, science marketing tips & more.

Washington, DC
Vrijeme pridruživanja: rujan 2013.

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  1. Prikvačeni tweet
    2. pro 2019.

    We’ve compiled quick overviews of the top trends science marketers should know, so you can take them into account as you develop your latest and greatest marketing strategies. Get the list:

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  2. proslijedio/la je Tweet
    29. sij

    Know a woman chemist who deserves to be celebrated? We are going to highlight each day of March. But we need your help. If you know a spectacular woman in chemistry nominate her today!

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    28. sij
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  4. 27. sij

    An oldie but goodie on our blog, now updated with additional resources: The 4 Easy Ways to Maximize Your Marketing Budget

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  5. proslijedio/la je Tweet
    22. sij

    Great new overview of the content audit process – and why science companies should consider taking one on in the first place.

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  6. proslijedio/la je Tweet

    We're excited to announce the launch of our newest fully open access journal, JACS Au. The journal represents a bold new step toward open science for the global chemistry community. JACS Au will begin accepting submissions this summer.

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  7. 17. sij

    Catch up on what's trending in chemistry: we recapped a recent and webinar to take a look back at the year that was, and what our panelists are following in 2020. Read here:

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  8. 15. sij

    "To test the case for long-term brand investment, IAG will spend 80% of its budget on brand-building activities in a targeted part of Australia for the next two years." Via : Why 2020 is the year marketers re-invest in their brands

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  9. 14. sij

    New resources: webinars, checklists, and more, all centered around how brand perception influences buyers in the chemical and life sciences space. Get the recap:

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  10. proslijedio/la je Tweet
    7. sij
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  11. 20. pro 2019.

    Thread from ’s on her favorite stories of the past decade👇🏻

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  12. 18. pro 2019.

    Before we head into a shiny new decade, we're recapping our most read posts. From highlighting differences between product and , to best practices in online and offline ad strategies, here are the top 5 articles of 2019:

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  13. 3. pro 2019.

    Those who have anything to do with content often get told they should do a "content audit." But what's its purpose really, and how would you go about launching one successfully? We have you covered:

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  14. 20. stu 2019.
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  15. 13. stu 2019.

    Thanks for joining us science marketers! If you'd like to see the results from our brand survey and the slides from today's webinar, subscribe here:

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  16. 13. stu 2019.

    Getting in to the hot topic of Millennials vs. Boomers.... All is well though! reminds us that more and more, Millennials have purchasing authority, and Bill Kelly advises you to focus: "No one is buying sequencing technology on Instagram."

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  17. 13. stu 2019.

    Q from audience: "What's the best way to get scientists to become brand ambassadors?" A: You have to engage with them & understand how *you* can support *their* work first. Also, don't overlook the "quiet professionals". Loud doesn't equal best fit.

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  18. 13. stu 2019.

    And how can influencer marketing really work in our industry? What's produced should *always* aim to be educational, Bill Kelly of advises.

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  19. 13. stu 2019.

    Aside from traditional marketing tactics, how can marketers reach influential buyers? 's Bill Kelly lists social media, influencer marketing, sponsored content, executive branding, and customer engagement.

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  20. 13. stu 2019.

    Important point from : "Innovation doesn't always mean product innovation. It can be around how you collaborate with your clients, how you market your products, and beyond."

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