Health has discovered the sinister 'nudge unit'. > http://www.theguardian.com/healthcare-network/2015/nov/18/nhs-great-communication-healthcare-save-lives-behavioural-insight-nudge?CMP=share_btn_tw … >Or 'Behavioural Insights team'. Or 'NLP abuse unit'. Whichever..
@NHS_Analyst Because it's an abuse to influence people's behaviour without their knowledge or consent. Dangerous tool, in the wrong hands.
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@C7RKY read up on the projects they’ve been involved in, I really think there is nothing there anyone would find objectionable -
@NHS_Analyst First, that'd be your/my perspective; not all may agree. But I worry what it might also get used for in future once established -
@C7RKY that’s a “never invent/do anything” argument; I worry far more about the alternative where decisions are made w/o ref to evidence -
@NHS_Analyst No, it's an argument that tools which would be of value to a dictatorship, should not be introduced without rock-solid controls -
@C7RKY do you feel the same about use of the scientific method in general? Or the building of pubic infrastructure (roads/water/power) etc. -
@NHS_Analyst Not at all. I'm a huge fan of science & evidenced-based solutions. But just because you can, doesn't mean you should & all that -
@C7RKY but with lots of specific, known benefits on the plus and only the fear of “unknown unknowns” on the negative, we really should -
@NHS_Analyst Benefits according to whom though? And who says they're right? It's only time before a nudge becomes a shove. Consent is key. - 8 more replies
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