@MatSilk i do find some PRs excellent to work with, in the same way an excellent estate agent can be incredibly helpful.
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Replying to @DavidProviders
@dwilliamsHSJ Harsh analogy. Difference between good and bad PR is to the extent that they're basically different jobs
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Replying to @DavidProviders
@dwilliamsHSJ But PR should be the conscience of the organisation, and not seek to manipulate or influence journos or the public
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Replying to @DavidProviders
@dwilliamsHSJ Yep, but they're typically so far removed from everyday operations. PRs uniquely placed to act in this capacity.
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Replying to @DavidProviders
@dwilliamsHSJ "unsolicited confessional" ... will get back to you on that one
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