South Dakota has launched a campaign to combat meth.
With this new logo.
onmeth.com
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Also, JUST TO BE CLEAR, it's not a joke. Here's the governor announcing the new campaign and website:
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"The tagline is: I'm on meth," says the governor of South Dakota, ON VIDEO.
Well, the campaign is sure to achieve the state's goal of getting people talking about an important issue.
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NYT: State leaders said they planned the shock-and-awe strategy, "looking for something that would be edgy and that would be able to cut through clutter in advertising and social media.”
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You know what, I was all ready to mock how silly it sounded but I gotta give mad respect for what they’re trying to do. Getting people to talk is the first step in tackling the problem correctly.
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I agree the slogan's fine, but public awareness campaigns are of marginal value on issues like addiction. You want *treatment*. Politicians love awareness campaigns because they double as campaign ads. But she's spending $450k on the ads and just $2.1m for treatment.
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How so? Should everyone just ignore the problem and hope it goes away? Or just say screw the people suffering from addiction and let them die scared and alone?
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