Also, JUST TO BE CLEAR, it's not a joke. Here's the governor announcing the new campaign and website:https://www.facebook.com/govnoem/videos/496384087625269/ …
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South Dakota has launched a campaign to combat meth. With this new logo. https://onmeth.com/ pic.twitter.com/OvRjkCqlHl
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"The tagline is: I'm on meth," says the governor of South Dakota, ON VIDEO. Well, the campaign is sure to achieve the state's goal of getting people talking about an important issue.pic.twitter.com/eIdYqgLqDn
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NYT: State leaders said they planned the shock-and-awe strategy, "looking for something that would be edgy and that would be able to cut through clutter in advertising and social media.”https://www.nytimes.com/2019/11/18/us/south-dakota-meth.html …
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That is the truly devastating part.
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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They came up with this slogan after a 96-hour brainstorming session.
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Somewhere today someone in the Governor's office is saying, "I *told you* that was how everyone was going to read it!"
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I’m in advertising and I’ve been that person. “Can’t you see it reads two ways?” But no.
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