South Dakota has launched a campaign to combat meth.
With this new logo.
onmeth.com
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Also, JUST TO BE CLEAR, it's not a joke. Here's the governor announcing the new campaign and website:
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"The tagline is: I'm on meth," says the governor of South Dakota, ON VIDEO.
Well, the campaign is sure to achieve the state's goal of getting people talking about an important issue.
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NYT: State leaders said they planned the shock-and-awe strategy, "looking for something that would be edgy and that would be able to cut through clutter in advertising and social media.”
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