Simple, companies say that but never actually act on it in all but the most blatantly obvious cases because fair use is mostly a defense used in court. For example when Trump used Tim McGraw in a meme Twitter followed through with the DMCA request even though it was fair use.
We don't know if it falls under fair use until a court decides it. Obviously we can see how the court would most likely rule here, but we don't have to, because it seems UMG will sue the content creator or drop it. Thus proving if it was fair use or not.
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sorry? a court? but in your own link, wordpress states that THEY determine what counts as fair use before allowing claims to go through. why isn’t youtube able to do this?pic.twitter.com/WRBPMOEPL8
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