A5: I have Engagement campaigns firing off conversions for the same or less than I pay on conversion-focused campaigns. The algo is smart, but it can't anticipate if every human will buy or not. #vcbuzz
Not to mention just optimizing for conversions drastically cuts the percentage of your audience you will actually be able to reach
It’s one of the primary reasons smaller audiences burn out is because they are really hitting small % of audience over and over #vcbuzz
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Yeah that's kinda what I was alluding to in my reco for engagement audiences...you'll cast a wider net, and there are plenty more folks who will buy! :)
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