Here’s a thought I had while reading Sapiens: How similar are the ideas of the arms race between countries & competing companies raising capital?
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Every country would likely be better off if they used that $ for education, healthcare, etc. So what about in the race to scale? Companies raise capital & aggressively scale to ensure that they don’t lose to their competitors.
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Not all capital is necessarily spent on customer/user acquisition, but a large percentage commonly is. This leads to the question of: What happens to the company that raises the same amount of $, but instead invests mainly in their team, product, & brand?
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Sure, the better product doesn’t always win. Distribution & first to scale does play a huge role in the chance of winning a market. But, could this different approach to capital expenditure in a highly competitive market be better over the long-term?
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Could this build the foundation for a company to *eventually* win the market & retain market share for longer?
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