“The problem for Google is that it still doesn't have a great answer for how Assistant will play into its core search business.” — sponsored search results? Pay for top voice search result, just like you’d pay for top AdWord
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Dave, great point! In reality, Google does not have this option available for the user is looking for a single answer, the “correct” answer and use will drop to the floor if it is the sponsored answer. It is end days for this sort of advertising.
End of conversation
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