With ubiquitous Echo devices, Alexa, the AI, gets to learn more and become sharper. Apple seems to be betting on the looks of HomePod. That would have worked for device with not-intelligent OS but not for speaker that is supposed to have brain to understand and interact.
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Apple can still cover some ground by force enabling Siri on billions of iPhones. But are we willing to be listened 24/7?
End of conversation
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