Isn’t it already super Super common for prime members to order one item at a time? Amazon isn’t a discovery platform
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Jason, indeed I agree. You know the same sort of thinking was leveled on the 1-click concept: “People will actually end up buying less”. The bottom line is clear, Voice is selling much more products for Amazon and every brand needs to understand it.
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It’s really not clear at all. Fewer than one in ten users have ever bought an item. Very very few of them ever try again.
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Brian Roemmele Retweeted Brian Roemmele
Tom, I hear ya. You know that craaazy Jeff Bezos is at again with 10,000 people working on a music speaker. He had to be wrong. And those craaazy kids these days:https://twitter.com/brianroemmele/status/944327954070249472 …
Brian Roemmele added,
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Replying to @BrianRoemmele @tomfgoodwin and
That stat is likely wrong. It could be “40% of millennials with access to Alexa driven devices have ONCE tried ordering something by voice”. The implication of “repeat and common use” is commonly used to hype tech but is usually also false.
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Doug, I hear ya. At rhis point only Amazon know for sure and one can surmise that they are doing all they can to get these in the hands of Amazon shoppers. The data I have seen suggests few are just one time uses of voice ordering.
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