Isn’t it already super Super common for prime members to order one item at a time? Amazon isn’t a discovery platform
Tom, perhaps. Or perhaps the point is to create a new platform with the Personal Assistant as the actual OS.
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Yes. That’s what I’m saying. Alexa is a personal assistant OS, reactive voice is a temporary step as it becomes proactive, personalized, predictive and spans all devices. But what the what the echo speaker means for brands now is a whiff
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Tom, indeed. I would say if brands do not have a voice strategy today one will be assigned to them by the platforms. Sadly there are perhaps 25 experts on voice strategy and few companies have taken it seriously. Will be a big mistake with 20/20 hindsight.
End of conversation
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