This is exactly what I said in 2014:
“If Apple is serious about Siri, it needs to compete on Amazon's turf”
"Apple's missing link vs Amazon, Google: ecommerce”—@CNBChttps://www.cnbc.com/2017/12/06/apples-missing-link-vs-amazon-google-ecommerce.html?utm_content=64161045&utm_medium=social&utm_source=twitter …
Lou, I hear ya. It is not Voice only but #VoiceFirst with the ability to see when you need to or want to. Over time many purchases will be more based on deep personal context than anything else.