Many secrets to Apple Pay Cash success, one will be micro transactions for website content using a debit card. e.g.: 5¢ per news story.https://twitter.com/BrianRoemmele/status/927988316590374912 …
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Replying to @BrianRoemmele
How are they actually doing it? I mean debit card have lower transaction cost than credit card. But still, there is a transaction cost. Is Apple just subsidizing the feature to keep the user sticky in the ecosystem? Or what do I miss here? Thx!
1 reply 0 retweets 1 like -
Replying to @julianmuc
Julian, great questions. Once debit card based funds are loaded on to an Apple Pay Cash card, any full or fractions of money sent is “on us” and free of any fees. Eg: load $20 and pay out pennies to publishers at a time with no transaction fees.
2 replies 0 retweets 1 like -
Replying to @BrianRoemmele
1) "on us" sounds like a considerable amount of internal cost when transaction volume picks up. 2) Thank you! Always providing value and answering. Really rare these days
#qualitycontent1 reply 0 retweets 1 like
Julian, Thank you! I really appreciate it.
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By 2019 Apple Pay Cash will be the dominant way to send cash and pay small merchants on iOS and Android platforms.