Interesting development... Are $MA and $V's moats starting to breach?https://twitter.com/brianroemmele/status/927972493859504129 …
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Replying to @emilio_gold
Emilio, great point. In some ways, but at this point it is Visa card when cashed in at retail. This may change however.
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Replying to @BrianRoemmele
If I understand correctly, it eliminates the merchant and the interchange fees, doesn't it?
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Replying to @emilio_gold
Emilo, indeed when using debit cards there is no interchange.
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Replying to @BrianRoemmele
Exactly! And it greatly increases the incentive for debit!
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Replying to @emilio_gold @BrianRoemmele
@Valuetrap13 Likely still a network fee on debit, just not passed on to the customer. Once into AP Cash card, looks like it can be exchanged at no fee, plus ACH in/out no fee. Still think the AP Cash card is too much inertia to make it a threat, & direct send still uses networks
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Mathew, great points. Once funds are loaded on to an Apple Pay Cash card if it moves to another Apple Pay Cash user, it is an “on us” transaction and does not hit the network. Thus it is a fee free environment great for micro payments.
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Validation comes if consumers chooses to pay via APC to merchants (and how APC will incentivize the consumer for biz trans)
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