I wonder what percentage of Prime subscribers watch any of Amazon’s shows, and what percentage know they exist.
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Replying to @benedictevans
Benedict, great question. I looked into it for a report to a VC group. It was ~27% watch Amazon shows on some basis. Older data but a basis.
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Replying to @BrianRoemmele @benedictevans
27% is waaaaaay higher than I'd expect, even for watched once.
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Replying to @robhunter @benedictevans
Rob, indeed. I was sort of stunned. There are quite a bit of inducements to turn it on as a Prime-er. Free advertising works it seems.
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Replying to @BrianRoemmele @benedictevans
Yeah, I can remember the JetBlue cross promo, which was brilliant
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Replying to @robhunter @benedictevans
Rob, yes I agree. I think we will see Amazon get more intense as an adverting platform and partnerships.
6:32 PM - 9 Jul 2017
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