Snap's Evan Spiegel just like Apple's Steve Jobs both knowingly/unknowingly use this powerful three-act structure.https://www.quora.com/What-are-the-marketing-lessons-than-can-be-learned-from-the-hype-that-surrounded-the-launch-of-Snaps-Spectacles/answer/Brian-Roemmele?srid=Pi3&share=a0f24937 …
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