@BrianRoemmele @Gwimby @caseyliss *Show me* a watch company blaming air pocket defects for their $10k+ ceramic watches failing.
Jahangir, indeed! I knew someone that owned a cracked one. Phone was 2x the weight of current iPhone.
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That 40% is the number Apple’s patent attempts to address.pic.twitter.com/zWmJ13OCg9
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Greg, indeed. That 40% is more prone to fracture and chipping.
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If Apple were to do a cer. iPhone, they can’t use a process with a 40% reject rate
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But *again* that isn’t a material improvement, it is a *process* improvement
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