I still blve that even 9sec is adding 10% 2 the whole realistic checkout exp, & is not deserving negative hype ;-)
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Replying to @mdunjic @jameswester
you a are looking at it statically. It is UI issue. More than 3 seconds kills any UI
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Replying to @sshawki @jameswester
I do disagree or maybe I am misunderstanding your point ... unless user is stupid POS prompts are fairly simple ;-)
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It's not just interaction at POS--it's the whole rollout from provisioning to PIN/Sig to merchant adoption/certification.
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Gentlemen, I ran 3 video studies in Canada during EMV launch. Same in the US. US has a spectrum of problems.
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Canada doesn't complain about speed ... but it is definitely much more consistent rollout ... PIN only
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Replying to @mdunjic @BrianRoemmele and
It's the combined effect of chip + sig: slower swipe + rest of transaction looks like before.
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To consumers it looks like an inferior, slower product. Security improvement not visible.
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Ana, yes! Perfectly stated! In addition to a few other elements. It will never be loved like swipe.
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Replying to @BrianRoemmele @aexm and
Brian ... 'beloved swipe' is so last century ... open to hack and card counterfeiting ...
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Milos, I understand but the consumer does not care about this.
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