History will record the fad/trend/mania of #PokemonGo did more to increase sales at small retail business than any purposely made app.
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Replying to @BrianRoemmele
I'd like to see data showing the incremental lift in foot traffic / incremental lift in sales, have you come across any yet?
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Replying to @eliasguerra
Elias, great question! It is too early for quantified data but anecdotal data shows huge giants. Talked to dozens of merchants.
7:23 AM - 13 Jul 2016
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