The very, very over crowded capital lending to small merchant space just got more complex. @AmericanExpress entered: http://www.bloomberg.com/news/articles/2016-07-05/amex-challenges-square-on-deck-with-small-business-loans-online-iq9gqual …
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Replying to @BrianRoemmele
Last mover advantage? What really can they offer that existing player can't or just the market driving prices down more
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Replying to @arfrank
Great question! Amex is in the best position to know the merchant as a business & as a card holder. They have lower cost of capital
1 reply 0 retweets 1 like -
Replying to @BrianRoemmele
Definitely work some amount, Amex has tons of SMB, but q:why now?(had oppty for years)cost of funds isnt driver of why or win
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Replying to @arfrank
I agree. Why now? They have had various programs for 20 years. New competition motivated them to move aggressively. Tectonic shift
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Replying to @BrianRoemmele
True, but I always come back to this article likely predicting 50-75% of nxt years @ Amex http://www.bloomberg.com/features/2015-how-amex-lost-costco/ …
@EDexheimer1 reply 0 retweets 3 likes
Indeed this will serve to sharpen and define a new and more aggressive @AmericanExpress. There will be more expansions
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