Confounding to tech is the astounding success of @Target Cartwheel app.
High mechanical + cognitive load + high friction. But there it is.
@djbressler David, Thank you for asking! Indeed I have been studying this for a few decades. I will DM you for a good start point.
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@BrianRoemmele thank you. I’m speaking in Brazil next month about digital transformation in#fintech & I want cognitive load 2B core elementThanks. Twitter will use this to make your timeline better. UndoUndo
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