There is and always will be two ways to sell to businesses: -Farmers -Hunters Most Tech companies sell to the hunters, can not sustain.
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Replying to @BrianRoemmele
@BrianRoemmele most tech companies use Hunters vs Farmers to sell their solutions. Is that what you mean?1 reply 0 retweets 1 like -
Replying to @justinbenson
@justinbenson Justin, yes, but more. The whole premise of the products and services center around the Hunter mentality.2 replies 0 retweets 0 likes -
Replying to @BrianRoemmele
@brianroemmele Interesting. So you believe the fact it's sold by Hunters is feeding all the way upstream into prod dev decisions.1 reply 0 retweets 1 like -
Replying to @justinbenson
@justinbenson Justin, the hunter mentality is how a startup grows, the culture is established from the top down. Thus it self defines sales.1 reply 0 retweets 0 likes -
Replying to @BrianRoemmele
@brianroemmele where would Stripe fit in here? By all accounts completely ignored the hunter approach from day 1 for dev/farmer mentality2 replies 0 retweets 1 like -
Replying to @justinbenson
@justinbenson Justin, when you sell fully on tech, unintuitively, you are a hunter.2 replies 0 retweets 0 likes -
Replying to @BrianRoemmele
@brianroemmele 2) you're saying Hunter = Tech wins all whereas Farmer says "let's look at broader set of considerations" ?2 replies 0 retweets 1 like -
Replying to @justinbenson
@justinbenson Justin, the farmer always wins because they base their business on a richer wide set of premises. Hunters have a limited set.2 replies 0 retweets 0 likes -
Replying to @BrianRoemmele
@brianroemmele i was 100% with u until I saw iPhone decimate Blackberry with zero sales team and not caring about Corp IT's concerns.1 reply 0 retweets 1 like
@justinbenson Justin, consumer products are a different calculus. Business to business products have no long term when Hunter mindset based.
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