There is and always will be two ways to sell to businesses: -Farmers -Hunters Most Tech companies sell to the hunters, can not sustain.
@justinbenson Justin, yes, but more. The whole premise of the products and services center around the Hunter mentality.
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@brianroemmele Interesting. So you believe the fact it's sold by Hunters is feeding all the way upstream into prod dev decisions. -
@justinbenson Justin, the hunter mentality is how a startup grows, the culture is established from the top down. Thus it self defines sales. - 3 more replies
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@brianroemmele btw by definition a farmer only sells to existing customers so you do need to solve for how you get new customers. -
@justinbenson Justin, don't agree with that analogy. You and I are 100% a product of the farmer mentality. Though we all lionize the hunter.
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