This overlooked new Apple Patent: 0150199725, has embodiments that will forever change payments and advertising. 
http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PG01&s1=14%2F667472&OS=14/667472&RS=14/667472 …
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@BrianRoemmele it's all about using the payment transaction (device) as the best possible touch-point to start a merchant-customer relationThanks. Twitter will use this to make your timeline better. UndoUndo
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@BrianRoemmele once relationship and IDENTITY acquired, understand the user based on transactions and introduce performance automated mktThanks. Twitter will use this to make your timeline better. UndoUndo
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