Missing from the Google/SoftCard media insights, a big issue: Biometrics. #ApplePay has TouchID. Google/SoftCard: Password? The UX=Success.
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@BrianRoemmele@Greg_Coogan@hornblass perhaps even more important that Softcard did nothing to address whats missing: **Valuable users!**Thanks. Twitter will use this to make your timeline better. UndoUndo
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