Missing from the Google/SoftCard media insights, a big issue: Biometrics. #ApplePay has TouchID. Google/SoftCard: Password? The UX=Success.
@Greg_Coogan Greg, yes fully agree. The a fundamental reason that prior wallets failed was the multi-step UX fail. Biometrics beat Passwords
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@brianroemmele Brian, yes and offers a clear differentiator to users. Easy to prefer biometrics over password. More secure, less difficult. -
@Greg_Coogan Greg, exactly! A simple point always seems to be missed by many. Apple acquired Authentec, others passed on the acquiring them. - 1 more reply
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