Confirmed: "#ApplePay has a ticket value 15 percent greater than a typical credit or debit transaction" 

http://www.pymnts.com/news/2015/how-unattended-retail-doubled-apple-pays-merchant-footprint/#.VOcvKry9KK0 …
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@brianroemmele@noyesclt@aarong22 Brian, Tom means Apple partners lack control and don't feel adequately compensated. Not standards issue. -
@Greg_Coogan@noyesclt@aarong22 Greg, the#ApplePay 1.0 platform is fertile ground for innovation. Version 2.0 and beyond massive.
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@BrianRoemmele@aarong22 not a standards thing. My blog on topic http://blog.starpointllp.com/blog/?p=3929 -
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