See the back wall: “It’s Worth the Trip!” Says a lot about how there will be check out lines for EMV & #ApplePay:
https://medium.com/the-payments-industry/coming-soon-to-the-person-in-line-in-front-of-you-the-horror-of-the-emv-user-experience-fail-66037ee17ec8?source=tw-7236cb540a10-1423692628334 …
@markuhde Mark, again those are your insights. There is clear cognitive bias. Then there is the objective empirical observations.
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@BrianRoemmele but that's when something is new. Go to Europe. People just aren't struggling. It isn't happening. -
@markuhde Mark, the UK just announced an explosion of NFC card usage and adoption. They suffered EMV UX fail for years. They're running away
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@BrianRoemmele yes#contactless is nicer. But remember there is fear of contactless here that doesn't exist in other countries as much. -
@markuhde Mark, that fear you suggest is all part of the EMV UX fail.
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