With over 600 hours of field research on early EMV in Canada evidence that there are ~75 potential UX fail points:https://medium.com/the-payments-industry/coming-soon-to-the-person-in-line-in-front-of-you-the-horror-of-the-emv-user-experience-fail-66037ee17ec8?source=tw-7236cb540a10-1424126648783 …
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Replying to @BrianRoemmele
The video you linked to is priceless
@BrianRoemmele. Imagine how many txns will go: swipe, *unexpected* dip prompt, then *annoyed* dip&wait1 reply 0 retweets 1 like -
Replying to @AaronSuplizio
@AaronSuplizio Aaron, Thank you! There are many colleges that think there is no material difference. EMV cards stays in the reader, Big dif1 reply 0 retweets 1 like -
Replying to @BrianRoemmele
As more suffer that time delay they may change their stance
@BrianRoemmele. Also, same friction will make each Pay txn even more delightful1 reply 0 retweets 1 like -
Replying to @AaronSuplizio
@AaronSuplizio Aaron, right on target sir! Sad that I am not seeing any startup innovation around this. None address all the fail points.1 reply 0 retweets 1 like -
Replying to @BrianRoemmele
Do you mean startups to build software/hardware to address friction with EMV
@BrianRoemmele? Or to innovate on top of Pay?1 reply 0 retweets 2 likes -
Replying to @AaronSuplizio
@AaronSuplizio Aaron, both actually. There is huge innovation to build around Apple Pay, some only support EMV and results are over simple.1 reply 0 retweets 0 likes -
Replying to @BrianRoemmele
Hopefully that will soon change
@BrianRoemmele. Apple has done a great job making Pay essentially as easy a swipe. Next step is ...2 replies 0 retweets 1 like -
Replying to @AaronSuplizio
to add value to each txn
@BrianRoemmele, eg via loyalty programs. At Chevron I need to enter countless clicks for loyalty card + zip, etc..1 reply 0 retweets 1 like
@AaronSuplizio Aaron, I hear ya. I see how this will be solved. Apple had to take baby steps. Monumental to move just the payments mark.
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