With over 600 hours of field research on early EMV in Canada evidence that there are ~75 potential UX fail points:https://medium.com/the-payments-industry/coming-soon-to-the-person-in-line-in-front-of-you-the-horror-of-the-emv-user-experience-fail-66037ee17ec8?source=tw-7236cb540a10-1424126648783 …
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Do you mean startups to build software/hardware to address friction with EMV
@BrianRoemmele? Or to innovate on top of Pay? -
@AaronSuplizio Aaron, both actually. There is huge innovation to build around Apple Pay, some only support EMV and results are over simple. - 2 more replies
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